Interior and architectural Videography, as part of a mixed media marketing strategy, has never been more important. With a global slow-down in spending, estate agents, hoteliers, self-catering hosts, showroom owners and even yacht brokers are investing in marketing materials to ‘stand out from the crowd’. With the average person watching 17 hours of video online each week, your business needs to provide potential customers with quality, original content.
70% of our clients are now booking photo AND video shoots together!
What is Mixed Media?
You’ve probably seen more and more video on Instagram, Facebook and just about everywhere else on the internet. Mixed media is using a combination of photo, video and graphic design to drive your sales and grab consumers attention. It has never been more important to display a varied mix of media across your website and social platforms.
View Our Featured Photography ProjectsThe Mixed Media Sales ‘Dream’
Let’s think of mixed media as the ultimate visual sales tool. First, an attention grabbing video catches the eye of one of your followers on social media. They follow your link to your website where they can take their time to browse high quality photography of what you are offering. Then, they find out further information about the product via and easy-to-read graphic, specifically tailored to that house, hotel or accommodation. This is just one use case. You can target specific individuals with media that you know they will be most likely to engage with through social media advertising. Needless to say, the use of mixed media is relevant to all industries, we are just focusing on interiors and architectural media as that is what we specialise in!
How Can Airfolio Help?
We have established ourselves as a leading interior and architectural photography and videography company over the past 5 years. By offering delightful day rates, we can shoot video and photography of your property at the same time, saving you money and time.
Here’s what most people go for:
- Full promotional video (30-60 seconds)
- Full photo album – The number of photos depends on your space!
- Reels, most clients start with 3 reels that grab attention and keep the social algorithms happy.
- Access to clips – Individual clips of details of your property prove to be exceptionally popular and show potential customers the level of detail you will be able to provide them.
With a package of quality photo’s, a mix of promotional videos, reels and clips, you will be well on your way to grabbing more attention than ever before on social media, ultimately driving traffic to your website and generating more enquiries. Our sister company looks after graphic design and website building, should you need it!
